AN ADVANCED ANALYTICS SOLUTION FOR YOUR MEDIA PERFORMANCE, ADAPTED TO MARKETING & COMMUNICATION NEEDS
CENTRALISED DATA COLLECTION
Deploy a flexible solution that integrates streaming data with your media engagement from various websites, blogs, partner websites, social platforms, etc. Get advanced statistics for each user, their devices, their views and their behaviour.
Enhance data collected from users with information and metadata from your media library to obtain a more accurate and understandable vision of who they are: this is essential for businesses. Increase the relevance of this information and make it easier to use by linking it to titles, categories, keywords or even campaign IDs.
Take full advantage of the power of a Business Intelligence tool, a Power BI, to create dynamic dashboards that solve your business problems, to observe your media performance and to measure ROI. These tools are customisable to your marketing and communication service needs.
USER DATA ANALYSIS
Combining the capabilities of Azure Cloud with Big Data technologies, JStat Advanced Media Analytics allow you to:
- Individually track each user;
- Obtain a complete and detailed overview of the viewed media and the time of viewing, thanks to data crossing.
A CUSTOMISED BUSINESS INTELLIGENCE TOOL
Our solution can be adapted to marketing and communication service needs thanks to advanced customisation features. The data collected aims to:
- Provide clear and detailed information about media;
- Measure ROI or ROE to streamline decision making, content production choices, and editorial policy orientation, etc.
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