CASE STUDY - L'ORÉAL PARIS

Cloud Media

L’ORÉAL MANAGES AND SHARES ITS MARKETING CONTENT WITH ITS BRANCHES, PARTNERS AND WITH THE PRESS AT KEY EVENTS, USING DAMDY SOLUTIONS

The challenges

  • Facilitate choices and management for marketing team.
  • Allow partners to publish photos and videos on a platform, targeting right partners on sponsored events.
  • Ensure media safety and stream on all devices.
  • Give them access to a specific media library adapted to their profile, and to provide access to either all or certain content, and stream media on existing websites.

The solution

  • Cloud Media, a digital asset management platform
  • Preview media
  • Advanced multi-criteria search features
  • Management per content of individual rights
  • Download a  set of media
  • Secure transfer

Key points

  • Managing all types of media: photo, video, document, audio
  • Streaming media to the company and to general public
  • Key numbers: More than 8000 media

smart@damdy.com
+33 1 81 66 47 62
62, boulevard Davout
75020 Paris
FRANCE

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