CASE STUDY - HASBRO

Cloud Media

HASBRO HAS CHOSEN CLOUD MEDIA TO STREAM ALL ITS PRODUCT REFERENCES TO SUPPLIERS​​

The challenges

  • Optimize the distribution of media linked to numerous toys.
  • Gain in efficiency by eliminating unnecessary, time wasting stages.​
  • Manage numerous products, associated media, formats and web/print support material in an easy way.

The solution

A product-oriented DAM that allows Hasbro teams to simplify media management: by

  • Cloud Media, a platform to simplify media management by linking and distributing images, audio, video and text files to each product
  • Product packages created in 4 clicks
  • A front office to directly download media from the platform
  • High quality, automatic conversion for print and online formats​
  • Personalized cataloguing adapted to specific distributors
  • Group search​

Key points

  • Ease of use of the platform
  • International streaming

“We have launched the damdy solution, which has allowed us to optimize logistics, marketing and distribution channels, without having to make drastic changes to our information system. Product Media Center adds a media dimension while at the same time simplifying how we manage product information. I particularly value being able to distribute print formats that are adapted to suppliers directly from the platform, as well as being able to give partners, employees and communication agencies access to online media. Damdy teams applied their expertise and masterful knowledge of the solution, which allowed us to deploy the solution as quickly as possible.”

Anne-Clotilde MASSON -​ Responsable Projet Marketing – Hasbro France​ 

smart@damdy.com
+33 1 81 66 47 62
62, boulevard Davout
75020 Paris
FRANCE

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